THE LOX CLUB PASSWORD

In the wake ofВ another successful bash at September's New York Fashion Week,В the Lox Club CEOВ grants E! News entry into his not-at-all-lame world.ДЎ1 a.m. Launched last fall, 'Somehow it gets picked up by New York TimesВ and Vogue and Forbes,' he says, 'and now we have a real team and here we are-I'm planning these in-real-life events.'

THE LOX CLUB PASSWORD

He loved the idea of this 'cinematic speakeasy' and the password needed for entry, 'and then you'd happen to meet people as a byproduct.' His overall goal, he explains, was to make something that felt more 'like an immersive experience' than an app you mindlessly swiped through. As he pored over their wedding invitation and old letters back at their house, he crafted an entire fictional backstory about Josie Spielman, who created aВ secret lounge in the back of her New York City deli called The Lox Club.

There's no other real way for people to meet.''ДЄ trip to Philadelphia for his grandparents' funeral convinced him to commit. 'I'm getting all of these messages, like, 'Hey, when am I going to get accepted to Lox Club?' And then I'm thinking to myself, 'All right, maybe it would make sense now with COVID. 'Now all of a sudden, everyone's stuck at home, lonely and horny,' he says. He continued to write it off, though, untilВ the coronavirus pandemic shut the world down.

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